According to ‘La Fundéu BBVA’ Gentrification is a process through which the original population
of a sector or neighborhood, generally central and popular, is progressively displaced by another of higher incomes.

Having witnessed my own neighborhood of San Juan, from the renovations in Barrio Chino (Chinatown) to Victoria Street where I live, being ‘developed,’ I question the ongoing gentrification that’s been taking place in Mexico City with this installation which replicates how vendors advertise their best offers on the street.